The National Environment Management Authority (NEMA) together with Vivo Energy Uganda, the Shell licensee and NBS TV, have developed and launched an environmental campaign dubbed “Tuve Ku Kaveera” – Relieve our environment

The campaign was launched at Shell Bugolobi with an objective to sensitize the public and create awareness about the dangers of single use plastic carrier bags commonly known as Kaveera, to human health, animal health and to the environment.

The campaign is in line with this year’s World Environment Day theme “Beat Plastic Pollution”, whose national celebrations were held in Mbale district with special focus on single use plastics. Mbale was once rated as the cleanest town not only in Uganda but in East Africa; but not anymore owing to the effects of single use plastics.

While officiating at the unveiling of the campaign, The Minister of state for environment, Hon. Goretti Kitutu said the ban on single use plastics is a global agenda. “In one way or another Uganda has to comply. The time is now and we appreciate the support of partners from the private sector to make this possible.”

As Maziiba Holdings Ltd, we note that public education and raising awareness is one of the steps being taken to rid the country of the menace of single use plastics. We believe in education and the power of the Fourth Estate as tools of managing the environment. This campaign will go a long way in developing conviction among Ugandans that Kaveera is harmful to our environment and stifling its consumption.